To be competitive nowadays involves more than just giving the market what it wants. These days, you must also pay particular attention to your relationship with the end-user.
This requirement fits easily with our traditional belief that we must be receptive to requirements of the riders who use our products. This shows itself in our enthusiasm for developing new products, and our continuous program of testing both on the highway and off-road, for which we have enlisted the assistance of specialists taking part in competition at the highest international level.
This has kept us on our toes, with a consequent steady improvement in our quality standards. Continuing investment in our Italian plant shows that Newfren intends to face up to the threat from competitors operating in low-cost economies to maintain its Italian traditions.
As a result of this, NEW FREN SRL is still a world leader in the motorcycle spares after-market.